Author:
KIMLAND
INTRODUCTION Selling beats online is often approached as if the business begins and ends with making good music. In reality, production quality is only one part of the commercial equation. A producer can have hundreds of strong beats and still generate inconsistent income if the beats are difficult to discover, poorly packaged, incorrectly licensed or disconnected from what artists are actually trying to create. The commercial producer therefore needs to think simultaneously like a musician, product designer, marketer and rights manager. A beat is not merely an instrumental recording; it is a licensable creative product with different levels of access, usage and exclusivity. I would build the business around what I call the Beat Revenue Ladder : Discovery → Lease → Upgrade → Custom → Exclusive → Relationship . The first objective is not necessarily to sell the most expensive license immediately. It is to give an artist a simple way to discover the producer, test the sound and make a ...
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